Search engines love to provide fresh, valuable content for their searchers. Blogging consistently gives Google new content to index, and you create opportunities to plug in those all-important keywords to increase your visibility on search engine results pages (SERPS).

Backlinks are an essential part of SEO. Tests show that backlinks from quality, trusted websites to your blog articles help to build your website’s domain and page authorities, which directly contributes to search result rankings.

Relevant, informative content with anchor links highlight key elements within a blog article and score highly for SEO ranking.

Search engines want to send prospective clients to websites that answer their search query. When Google sees visitors spending longer on a site, it knows that visitors are interested and therefore ranks your site higher in SERPs (Search Engine Results Pages).

Blogging encourages new leads by filling the top of the funnel. By leveraging your blog with a call-to-action, you can promote content for downloads, guides, etc. Those emails increase touchpoints in the customer journey, and the more often you can connect with a lead, the better the chance of converting them into customers.

Blog posts that help solve your prospects problems or include tips to make their life easier are far more interesting than direct advertising.Providing helpful content for free builds loyalty amongst potential customers who will become more likely to choose your company over your competitors when they’re ready to make a purchase.

The most effective business blogs directly address common questions their leads and customers have. Creating content that’s helpful for your target customer will help you establish yourself as an industry expert. If prospects find answers to their questions on your website, they’re much more likely to enter the sales process trusting what you have to say, and this makes for a far more productive sales conversation than one held between two relative strangers.

Every time you introduce a blog post, it’s one more indexed page on your website, which means it’s one more opportunity for you to show up in search engines and drive traffic to your website in organic search.

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