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BLOOM & BEYOND STUDIO
BLOG
COPYWRITING
Studies show that businesses with blogs produce an average of 67% more monthly leads than companies who don’t blog at all. And businesses that blog get 55% more website visitors than those that don’t. Blogging connects you to your target audience in a way that just isn’t possible with social media.
Why are blogs important?
A business blog is a marketing channel that helps support business growth. It serves two audiences: your prospects and Google search. When your prospects search for questions related to your products and services, you need to have enough information on your website to alert Google to include you high up in Google Search Engine Result Pages (SERPs).
The more pages and information your website provides, the more chances you have to rank in search engines, and the more likely prospective clients will land on your website when they’re searching for an answer to their problem.
Why use my service?
Anyone can write an article and publish it on your website. Maintaining a successful blog requires a lot more than that. From the planning and keyword research right through to the formatting and publishing time, every part of my blog writing service is designed to ensure each post drives real value for your potential customers and your business. I aim to attract the right people to your website, educate them and then covert them.
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Boost SEOSearch engines love to provide fresh, valuable content for their searchers. Blogging consistently gives Google new content to index, and you create opportunities to plug in those all-important keywords to increase your visibility on search engine results pages (SERPS).
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BacklinksBacklinks are an essential part of SEO. Tests show that backlinks from quality, trusted websites to your blog articles help to build your website’s domain and page authorities, which directly contributes to search result rankings.
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Anchor textRelevant, informative content with anchor links highlight key elements within a blog article and score highly for SEO ranking.
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Time on siteSearch engines want to send prospective clients to websites that answer their search query. When Google sees visitors spending longer on a site, it knows that visitors are interested and therefore ranks your site higher in SERPs (Search Engine Results Pages).
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Build your email listBlogging encourages new leads by filling the top of the funnel. By leveraging your blog with a call-to-action, you can promote content for downloads, guides, etc. Those emails increase touchpoints in the customer journey, and the more often you can connect with a lead, the better the chance of converting them into customers.
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Provide valueBlog posts that help solve your prospects problems or include tips to make their life easier are far more interesting than direct advertising.Providing helpful content for free builds loyalty amongst potential customers who will become more likely to choose your company over your competitors when they’re ready to make a purchase.
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Establish authorityThe most effective business blogs directly address common questions their leads and customers have. Creating content that’s helpful for your target customer will help you establish yourself as an industry expert. If prospects find answers to their questions on your website, they’re much more likely to enter the sales process trusting what you have to say, and this makes for a far more productive sales conversation than one held between two relative strangers.
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Get foundEvery time you introduce a blog post, it’s one more indexed page on your website, which means it’s one more opportunity for you to show up in search engines and drive traffic to your website in organic search.
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2. High-Controverting Opt-In PageNow, time to get people to happily hand over their email address. This is a big step, so high-controverting copy is crucial. I'll position your freebie in the best possible light so that people can't wait to snag it. And when they do, they'll have nothing but great things headed their way.
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1. Irresistible FreebieWhether you're just starting your email list or would like to grow your already-large subscriber base, a high value lead magnet will get the sign-ups flowing in! I'll help you choose the best topic and format to showcase your expertise and attract your ideal audience. I'll also write the copy for you, so you won't need to lift a finger.
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3. 6-Part Email Welcome SeriesYour list is now blooming and growing every day. I'll send your new subscribers a 6-part welcome series that entertains, educates, and gets people excited to read more. Welcome sequences are the most popular of all sequences, so we'll use this prime inbox time to build connection and drive sales.
Attracting your prospects
-
Boost SEOSearch engines love to provide fresh, valuable content for their searchers. Blogging consistently gives Google new content to index, and you create opportunities to plug in those all-important keywords to increase your visibility on search engine results pages (SERPS).
-
BacklinksBacklinks are an essential part of SEO. Tests show that backlinks from quality, trusted websites to your blog articles help to build your website’s domain and page authorities, which directly contributes to search result rankings.
-
Anchor textRelevant, informative content with anchor links highlight key elements within a blog article and score highly for SEO ranking.
-
Time on siteSearch engines want to send prospective clients to websites that answer their search query. When Google sees visitors spending longer on a site, it knows that visitors are interested and therefore ranks your site higher in SERPs (Search Engine Results Pages).
-
Build your email listBlogging encourages new leads by filling the top of the funnel. By leveraging your blog with a call-to-action, you can promote content for downloads, guides, etc. Those emails increase touchpoints in the customer journey, and the more often you can connect with a lead, the better the chance of converting them into customers.
-
Provide valueBlog posts that help solve your prospects problems or include tips to make their life easier are far more interesting than direct advertising.Providing helpful content for free builds loyalty amongst potential customers who will become more likely to choose your company over your competitors when they’re ready to make a purchase.
-
Establish authorityThe most effective business blogs directly address common questions their leads and customers have. Creating content that’s helpful for your target customer will help you establish yourself as an industry expert. If prospects find answers to their questions on your website, they’re much more likely to enter the sales process trusting what you have to say, and this makes for a far more productive sales conversation than one held between two relative strangers.
-
Get foundEvery time you introduce a blog post, it’s one more indexed page on your website, which means it’s one more opportunity for you to show up in search engines and drive traffic to your website in organic search.
-
2. High-Controverting Opt-In PageNow, time to get people to happily hand over their email address. This is a big step, so high-controverting copy is crucial. I'll position your freebie in the best possible light so that people can't wait to snag it. And when they do, they'll have nothing but great things headed their way.
-
1. Irresistible FreebieWhether you're just starting your email list or would like to grow your already-large subscriber base, a high value lead magnet will get the sign-ups flowing in! I'll help you choose the best topic and format to showcase your expertise and attract your ideal audience. I'll also write the copy for you, so you won't need to lift a finger.
-
3. 6-Part Email Welcome SeriesYour list is now blooming and growing every day. I'll send your new subscribers a 6-part welcome series that entertains, educates, and gets people excited to read more. Welcome sequences are the most popular of all sequences, so we'll use this prime inbox time to build connection and drive sales.
Boosting visibility and
Google ranking
Blog Packages
Spring
Two blog posts
Content ideas
Written in brand tone of voice
600+ words per blog
SEO optimisation – Keyword research, title suggestions, meta description
Monthly analytics & KPI reporting
INVESTMENT : £270
(EXC VAT)
Grow
Four blog posts
Content ideas
Written in brand tone of voice
600+ words per blog
SEO optimisation – Keyword research, title suggestions, meta description
Monthly analytics & KPI reporting
INVESTMENT : £530
(EXC VAT)
Transform
Twelve blog posts
Content ideas
Written in brand tone of voice
600+ words per blog
SEO optimisation – Keyword research, title suggestions, meta description
Monthly analytics & KPI reporting
INVESTMENT : £1450
(EXC VAT)
Sharing relevant and helpful content to your target audience through consistent blogging is one of the most effective ways to build brand awareness and consumer trust.
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